Business & Tech

A 'Reel' Big Change for the Fishery

The popular seafood restaurant was officially re-named on Nov. 1; New owners promise great meals at reasonable prices.

The former East Rockaway seafoodย restaurant known as The Fishery is now 'Reel Fish.'

Locatedย at 1 Main Street, the restaurantย wasย badly damaged in Hurricane Sandy andย was purchased by new owners on May 20. The location thenย underwent extensive renovations totalingย more than $1 million, which includedย aย complete kitchen, electrical and plumbing overhaul,ย according to co-owner Shaun Manning.ย 

The name change was made officialย on Nov. 1, to give the restaurant a new identity, Manning said.ย 

"We have a little bit of a difference on the food concept," Manning said.ย "Itโ€™s a little more of a higher-end food, and a very reasonable price point. So we just wanted to have our own identity with the place. Not inherit anyoneโ€™s identity, nor tarnish what they had there, we just wanted to be our own identity."

The menu includesย "fresher items and daily specials," Manning said. A new menu is printed every day due to market prices, with shellfish andย seafood products delivered fresh every day.ย  ย ย 

"If something is not in season or hasnโ€™t been caught, the menu has a lot of flexibility," Manning said. "Itโ€™s always changing... a lot of creativity to the menu."

One side of the menu contains your staple items: fish and chips, filet of fish, chicken tidbits, steak tidbits, soups, saladsย etc. The other side is anything fresh, which changes daily, Manning said.ย 

Popular menu items so farย include the cedar-plank salmon, which is grilled on a piece of cedar wood in the oven and broiled.ย Manning saidย the lobster was the number oneย seller in the summertime, as well asย the raw seafood towers with clams, oysters andย shrimp.ย 

Reelโ€™s Executive Chef, Adam Goldgell, is currently competing onย the Food Networkโ€™s โ€œRestaurant Express."He previously appeared on the Food Network show โ€œChopped."

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"He brings a whole new twist to the menu," said Manning. "A new twist to old menu items, give it a new flavor, add a little zest to it. Heโ€™s been doing well on the show and very well here."

Manning, who said heย was a customer at the Fishery since it first opened, said he wants the community to know that they can come to the restaurant and "enjoy a really good meal at a good price."ย 

โ€œWhile it has changed a lot, a lot of the old menu favorites are on here, a lot of theย staff is here," he said. "We want to give you a good product and our number one goal is to take care of the community and the people around here.โ€

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For more info., visit Reel Fish's website and Facebook page.

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