Business & Tech
Business Q&A: Web Strategies
Merrick-based web design and optimization business can help you sell on the net.
The world of computers and the Internet is vital these days to a business owner or organization looking to get ahead, but if you can't tell your HTML from your CSS, it's probably best to call in a professional.
That's where Randy Shannon comes in, owner of Web Strategies of Merrick. Having started his home-based business in 1997, Shannon specializes in ensuring you have a strong web presence and the means to run it efficiently.
Shannon spoke to Patch about what he does and why Merrick is a great place to run a business.
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Tell us a little bit about what services your company offers.
We help organizations tap the power of the Internet with Internet marketing, web design, and consulting. We help companies build a website that’s compelling, we have tools to drive visitors to their website and we can convert those visitors into customers. We can also help them grow their business with e-mail marketing and social media.
Find out what's happening in Merrickfor free with the latest updates from Patch.
What are the advantages to running a web-based business?
You can be anywhere. Your website is your business and it's open 24 hours a day, seven days a week.
What go you into this type of business? Do you have an Information Technology background?
No, I actually come from the non-profit world, but I’ve always been enamored of technology. When the Internet first started, I realized that this was going to be a tremendous change in our society and decided to see what I could do with it. I taught myself web design and started my own business in 1997.
How important is the use of social media these days to help promote a business?
It’s very important, especially if you’re in a business-to-consumer field. You have to look to see where your customers are, and make sure that you have a presence there, such as Twitter or Facebook. We help with that, as well as having Internet marketing solutions to make sure you get found when people are looking for what you offer.
What do you like about operating in the Merrick area?
Merrick is a great community. I’ve been living here for 20 years. It has great schools, great shopping and it’s a very convenient location with a large diversity of businesses.
