Subzero Heroes to benefit Alzheimer's Association on Feb. 10

On Saturday, Feb. 10, the Alzheimer’s Association Hudson Valley Chapter will hold its Subzero Heroes ice jump at Berean Lake in Highland.

Heroes, who must raise a minimum of $200 in order to jump, will plunge into the icy lake to show their support for families living with Alzheimer’s and other forms of dementia. Their jumping order is determined by the amount of money they have raised -- with the top fundraisers getting in and out of the water first. Sidekicks do not jump, but help the Heroes with fundraising and offer support on the day of the event.

“I’m excited about this year’s Subzero Heroes,” Event Manager Lauren Voorhees said. “We’ve added some exciting new features that will add a bit of extra fun.”

While it is a tradition for Heroes and Sidekicks to wear creative costumes for the jump, this year will feature the first-ever Subzero Heroes Costume Contest. Categories include Best Team Costume, Funniest Costume and Best Couples Costume. In addition, for the first time there will be a hot chocolate bar with marshmallows from Hudson Valley Marshmallow Company and syrup from Madava Farm as well as mulled cider from Minyard Farms Beverage Company. Culinary Institute Chef Scott Swartz and his students will also provide delicious soup that attendees can enjoy with rolls provided by Bread Alone.

Subzero Heroes started in February 2000, when 25 Heroes jumped into a frozen lake as approximately 80 others watched. The event has expanded dramatically since then, and more than 1,000 people are expected to participate this year.

To register, make a donation, or for additional details, visit subzeroheroes.org. With questions, contact Event Manager Lauren Voorhees 914.391.4161 or lvoorhees@alz.org. Those interested in the event can also follow Subzeroheroes on Facebook.

The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Its mission is to eliminate Alzheimer’s disease through the advancement of research, to provide and enhance care and support for all affected and to reduce the risk of dementia through the promotion of brain health. Its vision is a world without Alzheimer’s. Visit www.alz.org/hudsonvalley or call 800.272.3900.