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A New Yorker's Guide to Social Media Sizes and Branding
How social media is changing the way people connect with others online, while also helping local businesses grow their brand exposure.
Whether you are a local NY resident or a small business trying to stand out from the crowd in one of the world's brightest and most active cities in the world, social media is a great place to get started. One of the toughest things to imagine when living in New York, is how big the world is around you. It can be quite tough for a single individual or brand to stand out from the crowd... however, in the world of social media, this can be even tougher!
The rising use of social media and the decline of the other mass media outlets are the marketing challenges in these days. The television viewership and print circulation has fallen by about 50% since 2002. Marketing on the social media platforms involves interacting through the social channels with an ultimate goal of gaining attention as well as website traffic.
Social media has changed the way the information is sent and received. For those who were unfortunate enough, they will surely remember a world full of static contents that were quite boring and stale. Now, through the social media, the internet is constantly changing. With billions of people using social networking sites such as Pinterest, LinkedIn, Facebook, and Twitter, the internet has now become even more personal than ever.
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These days, it is not just about knowing when the is the right time to post, it is also very important to know the kind of images as well as profile photos that should be used for the social platforms. In order to help you with the process, here is a social media image cheat sheet. With this, you can see the breakdown of the major social networks along with their recommended images sizes as well as specs for both backgrounds and photos.
Special thanks to Infographic Design Team for the creation of this infographic.
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The Ultimate Social Media Image Size Cheat Sheet
In addition to calling New York your home, you likely have multiple homes in the world of social media. Some people prefer Twitter, while others like Facebook or Pinterest. No matter where you call your social media home, we have the details you need to make sure it looks great at all times.
Twitter
Profile photos on Twitter must be 400x400 pixels. Twitter profile picture serves as your main picture and is visible to everyone. For businesses, it is suggested to make it as their logo. It must be of the highest quality while following the Twitter’s specifications.
Facebook’s cover photo must be 828x315 pixels with a maximum file size of only 1000kb. The Facebook cover photo’s minimum size should be 399x150 pixels. Of all the social background and network images options, Facebook mainly offers the best branding platform.
The profile picture’s specs on Instagram should be 110x110 pixels. The size of the standard photo is 640x640. The thumbnails must be 161x161. It is advisable to maintain an aspect ratio of 1:1 on Instagram so that you think of perfect square when posting in this type of medium.
Google Plus
This format mainly requires a profile image of 250x250 pixels. If you are into a certain business, it is advisable on your part to utilize your branding image of trademarked logo so that people can easily associate your posts on Google network with your own brand.
YouTube
This is both a video and social media platform and a research engine. This is perhaps the main reason why YouTube images must be spot on. The channel cover image should be 2560x1440 pixels for the desktop users, 2500x1440 for TV, 1546x423 for smartphones, and 1855x423 for tablets.
Profiles on Pinterest must be 165x165. You can expand your own pin to be larger. On the other hand, it must have a minimum width of about 600 pixels.
The standard logo image for LinkedIn must be 100x60 pixels. The cover photo must be 974x300 pixels. The banner image on the other hand must be 646x220 pixels.
Now that you know all of the important image sizes to be using within social media, be sure to make all of the necessary changes to your Facebook, Twitter, LinkedIn and other profile pages.
