BLACKPINK to Launch Immersive [DEADLINE] Official Pop-Up Store in New York City April 9 -12

Global K-pop icons BLACKPINK are set to bring the highly anticipate York City. Following a string of record-breaking global activations, this limited-time retail experience offers fans an unprecedented look into the group’s latest creative era.

“This pop-up offers a curated space and immersive experience that capture the distinctive energy and concept of BLACKPINK’s [DEADLINE] album, creating a meaningful opportunity to share special moments with fans,” stated the team from YG Plus. 

The New York Pop-Up Store transcends traditional retail, inviting "BLINKs" to explore a multi-layered, spatial journey through the [DEADLINE] universe. The experience is anchored by four distinct zones, each designed to capture a unique mood from the group's current era:

•1  Private Closet Zone: An intimate, member-inspired space reflecting the distinct personal styles of JISOO, JENNIE, ROSÉ, and LISA. Fans can browse curated merchandise collections in a high-fashion, mirrored setting.

•2  JUMP Merch Zone: A raw, street-infused environment inspired by the "JUMP" line. Featuring neon pink visuals, industrial elements, and graphic grids, this zone captures the edgy, high-energy aesthetic of the group.

•3  MINI Stage (Character Zone): A playful, toy-like world bringing the BPPOPUP characters to life. Designed as a miniature concert setup with speaker props and stage installations, it highlights the group’s more whimsical side.

•4  Accessory Zone: A refined, gallery-style showroom dedicated to premium pieces and curated collection highlights, offering an elevated perspective on the era’s aesthetic.

Experience Highlights & Exclusive Merchandise Visitors will have on-site access to the full [DEADLINE] merchandise lineup, including exclusive items from the JUMP and BPPOPUP lines. The New York location will also feature concept-driven pieces and character-focused collectibles that embody the breadth of BLACKPINK’s current creative direction. 

Date: April 9 – 12, 2026

Hours:
  April 9 – 10: 12 PM – 7 PM (EST)
  April 11: 11 AM – 7 PM (EST)
  April 12: 11 AM – 5 PM (EST)

Location:

space kei

30 Wall Street - Ground Floor - NYC 10005