Soccer meets bricks. Set against the backdrop of the world's biggest sporting event, the LEGO Brand x FIFA Fan Village experience at Rockefeller Center invites fans of all ages to step inside a fully interactive world where the game and the power of play collide. And on opening day, fans are in for a very big surprise.
Attendees Can Expect:
- Mystery Mural: A FIFA-inspired collaborative building experience where fans contribute LEGO® bricks to an evolving, large-scale mosaic installation, brick by brick, piece by piece.
- Jersey Wall: A hands-on jersey-building experience where fans can leave their mark and add a piece of their own legacy to the wall.
- Champions Garden: Step outside the Fan Zone and into the Champions Garden, featuring custom LEGO brand inspired floral sculptures created by NYC-born artist Mr. Flower Fantastic, whose past collaborations include the LEGO Group, Serena Williams, Nike and Lionel Messi.
- Trophy Photo Opportunity: An iconic branded photo moment fans won't want to miss.
- Product Display: Explore the full LEGO Editions x FIFA World Cup Collection, available now.
- Giveaways: LEGO Insiders can take home an exclusive gold LEGO brick keychain (while supplies last).