Ultimate FIFA World Cup 2026™ Semi-Final and Final Watch Party: Michelob ULTRA Pitchside Club at NYC

As the FIFA World Cup 2026™ reaches its final weeks, Michelob ULTRA, the Official Beer Sponsor of the FIFA World Cup 2026™, is transforming The Standard Biergarten, High Line into Pitchside Club NYC, a premium 21+ soccer social hub where fans can gather to watch the tournament's biggest matches.

Open to the public from July 14-19, Pitchside Club will host watch parties for the Semi-finals and Final, alongside exclusive programming, live entertainment, giveaways and special fan experiences throughout the week.

Programming highlights include:

• Tuesday, July 14:  Semi-final Match Viewing
• Wednesday, July 15: Semi-final Match Viewing
• Thursday, July 16: Michelob ULTRA Pitchside Club powered by Hypebeast, featuring live customization of limited-edition Michelob ULTRA x Hypebeast kits
• Friday, July 17: Men in Blazers LIVE Show
• Sunday, July 19: FIFA World Cup 2026™ Final Match Viewing

Daily DJ sets and additional fan activations will also take place throughout the week.

NOTE: Fans 21+ can view the full schedule and RSVP for free timed entry at: www.michelobultra.com/pitchsideclub.