Knorr Celebrates Launch of New Knorr Cups with NYC Flash Cupping Event

Meet your new lunchtime or snack sidekick: Knorr Cups – a new line of ready-to-heat, single-serving pasta and rice cups that deliver fast flavor, made for life on-the-go. 

Each cup is prepped to perfection in 2.5 minutes—just add water, stir, microwave, and let it rest for an easy, satisfying option that offers the delicious Knorr taste you know and love, in a fraction of the time. 

• Knorr Pasta Cups deliver all the quick and cozy comfort you’re craving, with flavors like Cheddar Broccoli, Chicken, Creamy Alfredo, and Creamy Garlic.  

• Knorr Rice Cups bring big on-the-go deliciousness with Cheddar Broccoli, Chicken, Spanish Style, and Chicken Broccoli flavors.  

KNORR FLASH CUPPING STUDIO: And Knorr is making your mini breaks work twice as hard with a one-day-only Flash Cupping Studio on October 29 at 178 Bleecker St. in New York City from 3:00PM – 8:00 PM ET. Visitors can enjoy a complimentary, stress-relieving cupping session in the time it takes to prep your Knorr Cup. Delicious food plus a moment of relief, you will leave recharged and ready for the rest of your day. 

Grab a cup and savor it, whether you're between errands or episodes, commuting home, or studying for finals. Knorr Cups are available in retailers nationwide including Walmart and on Amazon, with a suggested retail price of $1.47 for a single cup or $11.76 for an eight-pack of one flavor. 

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MEDIA ALERT 

WHAT: Busy schedules don’t just leave people short on time — they leave them looking for small ways to press pause. In fact, 81% of consumers snack to carve out a little quiet time amid the chaos of it all.*  That’s where the Knorr Flash Cupping Studio comes in. For one day only, Knorr is making the most of those mini breaks. At the Knorr Flash Cupping Studio in NYC, you can get a quick, stress-relieving cupping session in the time it takes to prep your Knorr Cup. Delicious food plus a moment of relief, you will leave recharged and ready for the rest of your day. 

WHO: Knorr 

WHY: Knorr is hosting this delicious pop-up to celebrate the launch of the new Knorr Cups – a new line of ready-to-heat, single-serving pasta and rice cups that deliver fast flavor, made for life on-the-go. Each cup is prepped to perfection in 2.5 minutes—just add water, stir, microwave, and let it rest for an easy, satisfying option that offers the delicious Knorr taste you know and love, in a fraction of the time.  

WHO SHOULD ATTEND: Participants must be 18+. The Knorr Flash Cupping Studio will be only available during event hours from 3 p.m. to 8 p.m. ET, while supplies last. 

WHEN: Thursday, October 29, 2026 from 3:00PM – 8:00 PM ET 

WHERE: 178 Bleecker St. in New York City 

MEDIA CONTACT: WSUSKnorr@omnicompr.com