CityPickle's Newest Flagship Location Opens In Times Square

NEW YORK CITY — CityPickle will open its first year-round flagship location in Times Square on Friday.

The new location will be located inside the iconic Paramount Building at 1501 Broadway. The building will also serve as the brand’s corporate headquarters.

Spanning 37,000 square feet on the building’s 8th floor, the flagship location features 18-foot ceilings, seven professional-grade pickleball courts, a full-service bar, restaurant, lounge and event spaces, as well as premium amenities like co-working phone booths, private shower suites and toiletries.

“CityPickle has always been about meeting people where culture, community, and sport collide, Mary Cannon, Co-Founder of CityPickle, told Patch. “As the sport continues to grow at an incredible pace, Times Square felt like the perfect home for our next chapter. This space matches the energy, excitement, and inclusivity of pickleball itself.”

CityPickle's Times Square location will feature a robust dining and cocktail menu curated by the brand's COO Kim Russen, who has experience working with hospitality brands like the TAO Group.

"We envision this as a place where office tenants can host clients, nearby workers can stop in for a drink after work, and guests might just find themselves drawn into the energy of pickleball happening right in front of them," Kim Russen, COO of CityPickle, told Patch.

CityPickle worked closely with Sentient Design Works and Tectonic Builders to carefully preserve elements from the original Paramount Theatre, including the space’s rare column-free construction along with exposed brick and concrete finishes. Remnants of the original theater structure remain visible as well.

Built-in flexibility allows the space to transition between tournaments, casual play, private events, and social gatherings centered around the bar and lounge areas. Unlike many pickleball venues that prioritize function alone, the Times Square flagship was designed to encourage guests to stay longer.

As part of the new opening, CityPickle will offer 120 memberships this year granting unparalleled access to the Times Square courts and community. Members receive priority booking, preferred rates and insider access to programming and events throughout the year.

For companies looking to play together and host events, CityPickle Times Square also offers corporate packages that include private events, additional dedicated court time and a bespoke corporate league.

In addition to the opening of its Times Square flagship, the brand also marks a major milestone with a newly signed 20-year agreement to operate Wollman Rink year-round, in partnership with Related Companies.

This spring, CityPickle will also further extend its footprint with the launch of its Brooklyn Bridge outpost.

For more information on CityPickle, New Yorkers can visit their website.