Eminem's Choreographer Lets His "Freak" Out

Bobby Newberry is no stranger to pop music. He's a choreographer for some of today's top artists including Eminem, Missy Elliot, and Lil’ Wayne. This month, he steps up to the mic with his new single,"Freak," a duet with Los Angeles-based drag queen Rhea Litre.

The song encourages listeners to release their inner freaks and to be unapologetically authentic in themselves. It also motivates listeners to dance, sweat and have a fun time. The duo will premiere the single in front of a live audience of thousands at this weekend's Miami Pride concert.

"I’ve never done a full dance record like this," says Newberry. “While my last single had that cute ease-your-way-into-a-day-party vibe, 'Freak' is a full night-out-2am club record!"

He wrote the hook and melodies for 'Freak' and then worked with Litre on her verse. The song is produced by Sam J Garfield and mastered by Jaimie Velez, best known for his work with Ariana Grande and Lizzo.

For the music video, Newberry and Litre set out to bring the heated passion of the song to film. They shot the video at the Peppermint Club in LA. "There’s no real story being told," Newberry admits. "It’s meant to offer a peek into an exclusive members-only underground show experience."

Marco Marco provides costuming. The dancers in the music video are Robbie Blue, Adam Vesperman, Michael Metuakore and Mackenzie Green. Glam and grooming by Dalton Heinrich.

“The choreography was so intense, I literally ripped my pants completely down the crotch and had no time to do anything about it,” laughs Newberry. “I was like, well, it is what it is.”

If viewers look closely in a few shots towards the end of the video, they will see Bobby’s pants are, indeed, fully ripped.

Follow Bobby Newberry on Instagram.