Flatiron NoMad Partnership Announces Festive "Holiday Cheer!" Program

NEW YORK, NY – The Flatiron NoMad Partnership Business Improvement District (BID) has announced “Flatiron NoMad Holiday Cheer!,” a slate of festive, outdoor public programming across the district, from the Flatiron Plazas to the NoMad Piazza throughout December. Programs include live performances, family activities and games, holiday-themed walking tours, a Winter Solstice celebration, sweets and treats, and giveaways.

Additionally, to encourage New Yorkers to shop with their hearts and support local businesses, the Partnership’s website—FlatironNoMad.nyc—is offering deals and holiday gift guides from local retailers as well as holiday dining options.

“This holiday season, we invite visitors from near and far to discover Flatiron and NoMad and experience the festive energy that courses through our district,” said James Mettham, President of the Flatiron NoMad Partnership. “With nearly 200 retail shops at every price point, nearly 400 bars and restaurants to satisfy all tastes, and a wide variety of cultural offerings, Flatiron and NoMad have something for everyone.”

This year, the Partnership’s annual holiday program includes shops and restaurants in its new, enlarged BID footprint—for the first time including northern NoMad, the 6th Avenue gateway to the district, and 20th Street—following the January 2022 expansion of its BID boundaries. This year also marks the first time the Partnership has presented holiday programming on the new NoMad Piazza pedestrian plaza on Broadway between 25th and 27th Streets and on the privately-owned public plaza next to 48 West 27th Street.

Flatiron NoMad Holiday Cheer program details:

Public Cheer Activations

• Friday, 12/9, 12:00 PM – 3:00 PM at Flatiron South Plaza - Enjoy FREE hot cider provided by Flatiron Plate, curling, and holiday music.
• Saturday, 12/10, 12:00 PM – 3:00 PM at NoMad Piazza – Broadway between 25th & 26th Street Celebrate with FREE hot drinks, candy cane guessing game, curling, and holiday music.
• Wednesday, 12/14, 12:00 PM – 3:00 PM at East 28th Street and Park Avenue South - Holiday music by live carolers enlivens the streetscape.
• Saturday, 12/17, 12:00 PM – 3:00 PM Plaza at 48 West 27th Street - Feel festive with FREE hot drinks & sweets provided by Bombay Sandwich Co., live music by carolers, and a candy cane guessing game & prize giveaway.

Holiday-Themed Walking Tours - Sundays – 12/4, 12/11, and 12/18 at 11:00 AM
Meet at the tip of the Flatiron Building, on 23rd Street just east of Fifth Avenue for a 90-minute journey with a holiday twist. Professional guides lead a walking tour highlighting the neighborhood’s holiday history, including the Star of Hope, the first public Christmas tree, the international toy and gift center, and Dr. Clement Clarke Moore’s country home where he wrote his famous 1822 Christmas poem "A Visit From St. Nicholas" (commonly known as “The Night Before Christmas”).

Madison Square Park Conservancy Holiday Tree Lighting - Wednesday, 12/7, 4:00 PM – 6:00 PM – Madison Square Park
Join Madison Square Park for the 110th annual holiday tree lighting! This free event will feature family-friendly seasonal activities and live performances by Hannah Kidwell (Courtesy of Tin Pan Alley) and the NYL Singers (from New York Life Insurance Company). The tree lighting begins at 5:00 PM at the northern section of the park.

Winter Solstice Celebration with MoMath - Wednesday, 12/21, 12:00 PM – 3:00 PM – Flatiron North Plaza
The National Museum of Mathematics (MoMath) invites you to experience the joyful reflection of a life-sized kaleidoscope. Snap a unique selfie and enjoy doughnuts and hot chocolate from Krispy Kreme while supplies last.

Holiday Gift Guides
Find the perfect gifts for your loved ones from district businesses! The Flatiron NoMad Partnership has put together three comprehensive gift guides for the holidays so you can check off everyone from your list. Highlights include children’s clothing at Jacadi Paris, chairs & home décor from Herman Miller, books from Rizzoli Bookstore, facials at Pretty Please Skincare, and artisanal chocolates from Chocolat Moderne.

• Holiday Retail Gift Guide
• Health & Wellness Gift Guide
• Foodie Gift Guide

Digital Giveaways
Participate in weekly digital giveaways hosted on Instagram @FlatironNY and our weekly newsletter and win prizes from local businesses. Every Monday, enter to win a new prize via our Instagram. Contest Rules for IG. Not on social media? Email the Flatiron NoMad Partnership at info@flatironnomad.nyc with the subject line “Holiday Cheer! Contest.” Every Wednesday, answer a trivia question in the Partnership’s email newsletter and you could be the next winner. Subscribe here. Contest Rules for Newsletter.

Presented by the Flatiron NoMad Partnership, ‘Holiday Cheer!’ is made possible with generous support from Presenting Sponsor Meringoff Properties.

*If event cancellations/rescheduling due to inclement weather occur, updates will be posted at here. Additional program updates will also be posted on the Flatiron NoMad Partnership’s Twitter, Instagram & Facebook pages at @FlatironNY.

The Flatiron NoMad Partnership, formed in 2006, is a nonprofit organization and business improvement district that serves the businesses, people, and places that help make Flatiron and NoMad two of Manhattan’s most iconic and authentic destinations. Home to a range of retailers and employers, cultural and educational institutions, and a thriving residential community, the district is a center of activity. The Partnership serves as a dedicated steward and supporter of public life in the district by maintaining a clean and safe environment; spearheading area improvement projects; and marketing and championing the diverse business and retail options in this vibrant and historic neighborhood.