Girl Scouts of Connecticut Launches Cookie Season with Annual Event

If downtown New Haven looks like a sea of green on Saturday, January 11, 2025, it’s not an early St. Patrick’s Day celebration, but rather, the “Girl Scout Round Up: Cookie Rally & Entrepreneur Fair” hosted by Girl Scouts of Connecticut (GSOFCT). The annual event, which runs from 10 a.m. to 2 p.m. at the Omni New Haven Hotel, serves as the non-profit organization’s official readiness for its eagerly anticipated Girl Scout Cookie season, offering a variety of helpful workshops on money management, leadership, entrepreneurship, customer care, cyber security and presentation skills to its expected over 300 attendees. This is the second year that the group is hosting the huge gathering.

“The Girl Scout Round Up: Cookie Rally and Entrepreneur Fair is one of our most popular events as it brings together Girl Scouts of all ages and levels, who are taught hands-on techniques to boost their cookie businesses by their own peers,” said Elicia Pegues Spearman, CEO of Girl Scouts of Connecticut. “Everyone comes out of the event extremely informed, excited, and empowered to make their upcoming Cookie Sales Season the most successful ever!”

Spearman notes that Girl Scout attendees will have the opportunity to participate in six Badge Activity Stations to work on their Entrepreneurship and Financial Literacy badges, visit over 30 company vendors, like M&T Bank, Junior Achievement, and the UConn Extension Financial Literacy Education Program, stop in at various GSOFCT booths for summer program and activity information, as well as burn off some energy in the Girl Scout Activity Zone with indoor archery stations, hula hoop games, and making SWAPS, small tokens of friendship that Girl Scouts exchange with one another.

“Equally important to the business aspect of this event are the life-balancing activities that all participants can enjoy,” adds Spearman. “In fact, the entire day reinforces the four primary pillars of the Girl Scouts organization, which are: STEAM, Entrepreneurship, Life Skills and Outdoor. We hope that attendees walk away with a solid understanding of the amazing programs that Girl Scouts offers all year round.”

Other highlights of the “Girl Scout Round Up: Cookie Rally and Entrepreneur Fair” include a Summer Fun Zone, where attendees can explore summer options for day and sleep away camps, family programs and travel experiences, Girl Scout sing-a-longs, access to the Council Shop to purchase all the latest GS gear, a Volunteers Lounge in which attendees can spend time with GSOFCT management team members, workshops in yoga, mindfulness, fire safety and self-defense.

The “Girl Scout Round Up: Cookie Rally & Entrepreneur Fair” is open to all girls in grades K-12 with an adult chaperone. To pre-register by January 3, 2025, visit https://www.gsofct.org/en/sf-events-repository/2025/great-girl-scout-round-up-2025----dbjcsa---new-haven--ct.html. For more information on the event, contact Customer Care at 800-922-2770 or CustomerCare@gsofct.org. Cookie season kicks off on January 24th with Girl Scouts taking orders, followed by the highly anticipated booth sales, beginning statewide on March 22nd.

About Girl Scouts of Connecticut

Girl Scouts bring their dreams to life and work together to build a better world. Through programs around the state, Girl Scouts of all backgrounds and abilities can be unapologetically themselves as they discover their strengths and rise to meet new challenges—whether they want to climb to the top of a tree or the top of their class, lace up their boots for a hike or advocate for climate justice, or make their first best friends. Backed by trusted adult volunteers, mentors, and millions of alums, Girl Scouts lead the way as they find their voices and make changes that affect the issues most important to them. To join us, volunteer, reconnect, or donate, visit gsofct.org.