House of GOAL Soccer Festival Set To Take Over Industry City In NYC

NEW YORK CITY — Industry City in Brooklyn will be the home base for a multi-day cultural festival celebrating the World Cup later this week.

Footballco's House of GOAL will run from July 3 to 19 and is expecting to attract more than 200,000 attendees over its run, organizers told Patch.

Featuring indoor and outdoor spaces, the festival developed in collaboration with House of Yes, will offer live
performances and interactive programming during its run.

Highlights of the upcoming festival will include:

• MetLife Community Field, an outdoor mini pitch for youth clinics, summer camps, open play, small-sided matches organized by TAL3NTO and Youth 4 Youth FC.
• The grand finale of the Urbanball USA Tour will be held on July 5.
• A live music program from House of Yes spanning DJ sets and performances.
• House of GOAL will screen live World Cup matches on three 9x16ft screens for up to 500 guests.
• It will also feature a curated film program showcasing stories from across the soccer world, presented by MUNDIAL Films and Kicking & Screening.
• The festival will also feature a comedy showcase on July 8th and 14th, hosted by Next Stop Comedy Showcase.
• EA Sports FC will host an interactive gaming experience with on-site stations, tournaments, and creator-fan challenges.
• Spotlight of soccer-inspired fashion collaborations
• A rotating program of installations and artist collaborations, produced in partnership with Fillin Global.

“House of GOAL is exactly the kind of experience we love to build, where music, performance, and community collide in a way that feels alive,” Ilan Telmont, owner of House of
Yes, told Patch.

House of GOAL will be free to attend, with registration now open at goal.com/houseofgoal.

Evening programming will be ticketed, with premium experiences available for purchase.

Programming will take place across select dates between July 3-19, running from 1pm-9pm on weekdays and extending from 1pm-3am on weekends.