This Pride, Provocative New Site Aims to De-Stigmatize Queer Identity

There was a time, not so long ago, when it was estimated that one in ten people were members of the LGBTQ community. How times have changed.

According to a recent Gallup survey, that number is significantly higher with nearly 30% of Gen Z women identifying as LGBTQ and women ages 18 to 26 more than twice as likely to identify as LGBTQ than their millennial counterparts.

According to Jincey Lumpkin, Esq., a former lawyer-turned-media-mogul, “Gen Zer’s are much more comfortable being open about their desires because of all of the activism over the years that has helped to de-stigmatize Queer identity.”

She has launched Juicy Pink Box, a sex-positive content site for lesbians and anyone who wishes to explore the full spectrum of female desire. Billed as Cosmopolitan Magazine meets Goop, the for-women-by-women site and marketplace is a playground for the erotic: a place for women of all sexual predilections to get advice, education, and tips. At its core, Juicy Pink Box’s mission is to break down barriers and remove stigma from sexuality.

“We’re helping women to see themselves better by contextualizing identity,” Ms. Lumpkin explains. “Letting go of shame and tapping into our desire helps (women to) feel less freakish and alone. Embracing our sexual power unties the strict binds of the roles society makes us play.”

The site is launching at a pivotal time in the women’s rights movement when gender bias continues to create huge barriers for many women. Ms. Lumpkin admits she worries that sites like Juicy Pink Box may become targets of the far right if Republicans are able to regain control of the White House in the fall. It is why she has taken active steps to ensure that she and her team have as much control as possible over the platform, including its content and payment systems. “We are not beholden to advertisers,” Ms. Lumpkin points put.

She views Juicy Pink Box as a part of the new sexual revolution and was eager to launch the site in time for Pride month. An out-and-proud lesbian, she credits her rainbow-colored glasses with allowing her a full vision to understand that the vast majority of women have curiosities towards other women.

“Pride is all about visibility, acceptance, and joy, which aligns perfectly with our mission,” she continues. “The history of Pride is also really important to me: the fact that it was a movement that grew out of a protest about police brutality is so relevant today. The same laws that kicked off the riot at Stonewall are the things that the Far Right is resurfacing now.”

In addition to its online presence, Juicy Pink Box is planning a women’s sexuality summit in Lisbon for 2025. It will be the site's first big offline event. A Manhattan summit is being planned for 2026.

“People used to call me the lesbian Hugh Hefner,” Jincey Lumpkin refects today. “But that doesn’t feel good to me these days. If anything, I’m the Oprah of sex.”