Raise awareness and funds to fight Alzheimer’s on the Longest Day

Despite the winter chill, it is never too early to register for The Longest Day®, an annual sunrise-to-sunset national event organized by the Alzheimer’s Association. This year, Longest Day events are being held worldwide and throughout New York City on June 21, 2018 to ignite a global conversation about Alzheimer's disease, brain health and other dementias as part of Alzheimer's & Brain Awareness Month® in June.

Held traditionally on the summer solstice, The Longest Day symbolizes the challenging journey of those currently living with Alzheimer’s and their dedicated caregivers. Participants can choose to do what they enjoy most – swimming, hiking, baking, knitting, and more-– to honor a caregiver, someone living with Alzheimer’s or someone they have lost to dementia. The activities on The Longest Day give participants a personal way to express themselves and honor a loved one as they raise funds and awareness to help advance Alzheimer’s Association care and support programs and research initiatives.

“The Longest Day gives all New Yorkers a special and personal way to celebrate a friend, family member or loved one who has been touched by Alzheimer’s or another dementia. It also gives corporations an opportunity to support their employees by hosting an activity while they help in the fight to find a treatment and a cure,” explained Lucy DeNardo, Constituent Event Manager for the NYC Chapter.

“We will be reaching out in social media to invite people of all ages to join the global movement to end Alzheimer’s by helping to fund locally-based support and caregiver programs,” she said.

All participants who sign up for The Longest Day will be given free tools and guidance to help with their fundraising efforts from the Alzheimer’s Association - New York City Chapter. To start or join a team, host an event, register as an individual or to learn more about The Longest Day, visit alz.org/thelongestday, or contact Lucy: ldenardo@alz.org.

About the Alzheimer’s Association®

The Alzheimer’s Association is the leading voluntary health organization in Alzheimer's care, support and research. Our mission is to eliminate Alzheimer’s disease through the advancement of research, to provide and enhance care and support for all affected, and to reduce the risk of dementia through the promotion of brain health. Our vision is a world without Alzheimer’s. Visit alz.org or call the multilingual 24/7 Helpline 800.272.3900.