Smurfs Join Paramount Pictures to Award $10,000 to Brooklyn Children’s Museum

On Sunday, July 13, Paramount Pictures awarded $10,000 to Brooklyn Children’s Museum—the world’s first and oldest children’s museum, now celebrating its 125th year. Paramount representatives were joined by Smurfette, Papa Smurf, and No Name for the occasion, who were on site at the Museum celebrating SMURFS Summer ahead of the July 18 theatrical release of Smurfs, starring Rihanna.

For decades, the beloved Smurfs franchise has taught kids about cooperation and collective problem-solving, with each character contributing their unique skills to help their village.

Presented in partnership with Paramount Pictures, SMURFS Summer invited families to take part in a festive, hands-on day of art-making and fun at the Museum, which included a rooftop dance party to the Smurfs soundtrack, a scavenger hunt around the Museum, Smurfs portrait-making in BCM’s ColorLab, Meet & Greets with the characters, and more.

“SMURFS Summer was a big blue hit! Everyone loved spending some time with their favorite characters,” says Brooklyn Children’s Museum President & CEO Atiba T. Edwards. “We’re grateful for Paramount Pictures’ generous support. Play is how children learn best, and partnerships like this help us spark their curiosity and development.”

“Eternally young, the Smurfs continue to embark on new adventures and had a great time at Brooklyn Children’s Museum, the perfect place to explore fun, educational exhibits that teach us about world cultures, history, science, and nature. The Smurf spirit of constant creativity, tolerance, faith in the future, and respect for others can be found throughout BCM. We were proud to bring SMURFS Summer to this Crown Heights institution and to support its continued good work with this funding award,” says Jennifer Lynch, Senior Vice President of Global Corporate Social Responsibility for Paramount Pictures.