3-for-1 Ice Bucket Challenge Expands into Rockland

Prominent Rockland County politicians are getting into the act when it comes to the social media campaign to raise money for ALS with the ALS Ice Bucket Challenge.

State Sen. David Carlucci, Assemblyman Ken Zebrowski and Assemblywoman Ellen Jaffee had buckets poured on their heads in front of Carlucci’s Rockland office today.

The ALS ice bucket challenge has become a recent social media phenomenon. It was started in Massachusetts in honor of a former Boston College athlete Peter Frates who was diagnosed with the disease two years ago.

Here’s how it works — after a friend extends the challenge, that person has 24 hours to respond. If they fail to respond, they have to donate $100 to an ALS charity. If the challenge is accepted, a bucket of ice water is dumped over the person’s head, which is recorded and shared over social media. That person must then extend the same challenge to four friends.

Collectively Carlucci, Zebrowski and Jaffee challenged County Executive Ed Day and the entire Rockland County Legislature to complete the ALS challenge.