Heineken USA Appoints Iona College Grad As New CEO

WHITE PLAINS, NY — Heineken USA announced Wednesday the appointment of Maggie Timoney as CEO. Timoney, a seasoned executive with more than 25 years of experience in the beer and cider business, will succeed Heineken veteran Ronald den Elzen, who will be returning to Holland for a global role within Heineken N.V., according to a spokeswoman.

Timoney is joining Heineken USA from Heineken Ireland where she’s served as the CEO for the last five years. However, she’s no stranger to the United State, having joined the Heineken family in 1998 in a national sales planning role for Heineken USA and then held a series of sales, strategic planning and distribution roles in the Netherlands before being named the managing director of Heineken Canada in 2006. She returned to Heineken USA in 2010 as senior vice president of human resources and a member of the management team.

Before Heineken, Maggie worked in sales for at E&J Gallo and an Anheuser-Busch Wholesaler in the Bronx.

“Maggie is a competitive and energetic leader who is known for inspiring teams, operationalizing plans and mobilizing organizations to deliver business results,” said Marc Busain, Heineken Americas region president. “She understands the challenges and opportunities that exist within the U.S. market and she has the right mix of strategic vision, people leadership and grit to ignite future growth for Heineken USA.”

In Timoney’s most recent post as CEO of Heineken Ireland, company officials said she delivered on volume, revenue, profit and market share targets while accomplishing year-over-year increases on employee engagement. They said she’s known for her knack of making the complex simple and her ability to deliver outstanding results through people.

Timoney is a graduate of Iona College and a former college basketball standout. She is moving back to the U.S. with her family this summer and will take over Heineken USA as CEO on Sept. 1.

Photo caption: Maggie Timoney. Photo credit: Courtesy.