Lucharitos Burrito Bar Kicks Off With Soft Opening In Mattituck

MATTITUCK, NY — It's great news for Lucharitos fans: The brand-new Lucharitos Burrito Bar is celebrating is soft opening in Mattituck all weekend.

Lucharitos Burrito Bar, located in the Mattituck Shopping Plaza, is open from noon to 8 p.m. Friday through Sunday. A grand opening is planned for August 27, with giveaways and surprises all day, said owner Marc LaMaina.

The new "burrito bar" concept is sure to be a crowd pleaser, said Kevin Sage, partner in the business.

"People love to build their own burrito or salad. We want people to have fun when they step foot in the door," he said. "A full customer experience. We added some excitement to this 'build your own' model with cooking some items to order and a fully immersive experience. It's fun to be a part of the build process."

And, Sage added: "We are really looking forward to the movie theater reopening. We want to work with the theater owners to make it even more of a destination. We have a lot planned for this location."

Of teaming up with LaMaina, Sage said: "Marc and I work well together. He thinks big. I have to reel him in sometimes. We meet in the middle and it usually works out great."

The new Lucharitos "Burrito Bar" is located next to the movie theater in the spot previously occupied by Bam Burger, and, before that, Greek Bites.

LaMaina, has said Mattituck was the perfect location for the new Burrito Bar, which joins Lucharitos in Greenport, Little Lucharitos in Aquebogue, and a third location in Center Moriches.

"We always had our eye on Mattituck. It is a great community, full of active people — and we actually tailored our concept to fit that," LaMaina said. "When the previous tenant left, we had talks with the plaza owners and decided to work together to make an even better experience for our customers and theirs."

As for the menu, LaMaina described mouthwateringly delicious fare. "Customers will be able to customize their burritos, rice bowls and salads, picking from the freshest, local when we can, greens, veggies, cheeses, proteins and fixings," he said. "We will also specialize in popcorn chicken with six different finishes and a easy-to-eat snack menu if you don't trust yourself eating a jalapeno popper stuffed steak burrito." He laughed.

LaMaina is thrilled to open despite the challenges presented by the pandemic in previous months. "We are excited to be a part of the Plaza. The current group in here are all stars in their own niche. We have a great relationship with the Goldberg's Famous Bagels crew and look forward to working with all the businesses to increase the draw of the Plaza."

He added that Mattituck really epitomizes the heart of a small town. "It's just a great community — and a proud community. We want to create a place that they appreciate and, hopefully, fall in love with. We are restaurant guys, which means we are hospitality guys. Which really means we want you to leave with a smile and make it so that you emphatically enjoy your time with us."