New, More User-Friendly Website for Nyack Hospital

NYACK, NY — The Byne Group has pulled the wraps off the new website that the agency created for Nyack Hospital, part of the Montefiore Health System.

One of the first projects for the re-launched website is a special area celebrating October as Breast Cancer Awareness month. The “Feel Empowered” Breast Health Awareness campaignhas a “Send a Reminder” function to “Remind a Friend” to get a mammogram. An improved mobile experience lets visitors easily find the information they often need, including: Contact Us, Visiting Hours and Guidelines, Directions and Find a Physician.

“Nyack Hospital’s website is a crucial communication channel for marketing to current and potential patients, visitors and the community. The website’s innovative design includes an intuitive architectural structure with tools that make navigating a complex site easy for Nyack Hospital’s diverse audience,” said Melissa Behrens Lipovsky, Vice-President and Creative Director, The Byne Group. “Its user-friendly design, whether accessed via computer or mobile device, is optimized to build and establish trust.”

The Rockland-based company's web design and development philosophy stresses innovation. Trends come and go, but great web design considers form and function, shifts in responsive design and changes in user behavior. The Byne Group proudly brings forward-thinking, cutting-edge web design to Nyack Hospital and many other clients.

“Nyack Hospital has enjoyed a long and fruitful relationship with our marketing/advertising firm of record, The Byne Group. Their outstanding work is evidenced in everything they do including our new website which we proudly launched last month,” said Nyack Hospital President & CEO, Mark Geller, MD.

About Nyack Hospital

Founded in 1895, Nyack Hospital is a 375-bed community acute care medical and surgical hospital located in Rockland County, NY.

About The Byne Group

The Byne Group is a full-service creative marketing and public relations agency. As a WBE-certified small business, we help clients grow their brand through creative guidance, collaboration and strategic thinking. We become an extension of our clients’ businesses and provide unique ways to give their brands a voice.