Patchogue's Blue Point Brewery To Sell Bubble Gum-Inspired Beer

PATCHOGUE, NY — Blue Point Brewery on West Main Street in Patchogue plans to debut a new India Pale Ale inspired by the 1980s and bubble gum. The so-called "Bubble Brain" IPA borrows ideas from fruity smoothie IPAs and sours and combines them with flavors that will "take you back in time to the first time you spent 10 cents on the bubble gum machine," the brewery wrote in a Facebook post.

The beverage features an alcohol by volume of 6.5 percent and is loaded with El Dorado, Mosaic, Simcoe and Cascade hops.

The new brew does not have a definitive date when it will be available, but a representative with Anheuser Busch, which partners with Blue Point to handle customer service calls, told Patch on Wednesday the beer could be offered as early as late July or early August. Customers will only be able to buy the beverage at the Patchogue brewery, though if sales are strong it could make its way into other markets.

And for fans of creative packaging, the brewery will sell the new beer in four different colored cans: yellow, pink, baby blue and teal green.

So far, feedback on the beer rating site Untapped has been mixed. With 39 ratings, the Bubble Brain beer has earned a 3.38 rating. Reviewers who left feedback beyond a numerical rating agree — it tastes like bubble gum, with one positive reviewer noting it was "Wild!"

Other reviewers, however, weren't so kind.

"Smells and tastes like bubble yum (sic)...until the second sip where it feels like medicine," wrote a second reviewer.

A third was just as blunt in his assessment.

"For the first time, I dislike a beer completely," the reviewer wrote.

An email message seeking comment from Blue Point Brewery wasn't immediately returned.