Learn How to Turn Customers into Brand Advocates Oct. 21

Back by popular demand, customer service trainer Randi Busse will conduct a special breakout session, ‘How to Turn Customers into Brand Advocates,’ at the Fair Media Council’s Connection Day conference on Friday, Oct. 21, 2016 at Briarcliffe College, Bethpage, N.Y.

In a highly interactive and energetic presentation, Busse will facilitate a dialogue about the customer experience that employees are providing to their customers and compare it to the customer experience that employees are having when they themselves are customers.

“Today, everyone at every organization is responsible for customer service,” said Fair Media Council CEO Jaci Clement. “That’s what makes a session with Randi Busse so valuable and important for staff at every level.”
In this breakout session on creating brand advocates, attendees will discover:

• What Customers Want
• The Difference Between Customer Service and Customer Loyalty
• The Role of Social Media in Customer Service
• Why a Complaint is a Four-Letter Word
• How To Improve the Stories Your Customers Are Telling
• What To Do To Inspire Your Customers To Refer You

In addition to how to turn customers into brand advocates, a variety of breakout sessions are offered throughout the day.

The luncheon features a conversation with Bill Keller who, as editor in chief of The Marshall Project, is leading the national conversation on the state of criminal justice in America today. Prior to The Marshall Project, Keller was executive editor of The New York Times.

Breakfast includes a panel discussion on news coverage of the presidential debate, moderated by WCBS Newsradio 880’s News & Programming Director Tim Scheld. It kicks off the morning Media Summit, specifically designed to bring leaders together with the media to talk about issues and events impacting the community.

The story of Tyler Clementi and what needs to be done to protect our youth from cyberbullying will be presented by Tyler’s brother, James Clementi. And the conference’s final session will be with Psychic Medium to the Stars Janet Russell, who helped police find Katie Beers.

Major sponsors of the event include Northwell Health, Briarcliffe College, SMM Advertising, Nassau-Suffolk Hospital Council, Farmingdale State College, Protiviti, Suez Water, Long Island Development Corp/Long Island Small Business Assistance Corp. and Alure Home Improvements.

FMC Connection Day takes place from 7.30 a.m. – 4.30 p.m. on Friday, Oct. 21, 2016 at Briarcliffe College, Bethpage, N.Y. Parking is plentiful.

The Fair Media Council is a 501c3 nonprofit organization. Founded in 1979, it works to create a media savvy society and keep the news media engaged in the community. It is one of the oldest, most successful media watchdogs in the country.

FMC Connection Day event sponsorships and exhibit tables are available, and tickets are on sale now. Attendees are asked to bring pet food donations to support Little Shelter Animal Rescue & Adoption Center, which will provide puppy therapy during networking breaks. Animals for adoption will be on site. Attendees will earn a free raffle ticket for each pet food donation. See the full program here.