Patch Small Business Blogger: Four Ways to Easily Track the Value of Social Media

Tracking the ROI of social media efforts has always been a daunting task. Whenever a client asks, "but how do I determine the ROI?" one might clam up, start to stutter incessantly, and resort to such classic go-to buzzwords as 'engagement', and 'community', and other factors. And certainly, getting people to talk with and about your brand has value, both good and bad. But actually tying that engagement to a dollar figure is far more difficult, regardless of how many studies try to do just that.

Here are four ways to easily track the value of your social media marketing initiatives by thinking beyond things like 'engagement' and 'community.' Continue reading...