5 Steps to Create Brand Advocates for Your Small Business

By: Kes Thygesen

In today's socially-driven world, your customers aren't just customers -- they're valuable marketing assets. Word of mouth -- or keyboard, as these days it's mostly done via social media -- is what drives your business' success. If companies want to promote themselves in an organic way, they've got to develop brand advocates.

Turning advertisements into sales is no longer the best route for small business marketing. A small business doesn't have to count down to the dollar to determine ROI for a paid advertisement. Instead, small businesses that focus on creating awareness of products and services in the minds of potential customers become the most successful.

But because brand advocates can't be bought, it requires a bit of foresight on the part of the company. Here are five steps to creating brand advocates for your small business. Continue reading...