6 Tips to Ensure Your Business Blog Is Found

By Bill Blaney

How many times have you read in social marketing books that your business needs a blog? Once? Twice? Forty or more times? It's become something of a mantra for social marketing professionals and it's understandable. A blog is an easy, cost-effective way to tell your company's tale without having to spend an enormous amount of time on structure, promotion or strategy beyond what enters your head at that particular moment.

Here's the truth, folks. Blogging is hard. It involves commitment. It also needs an off-page strategy that might require some investment, small as it may be.

If you're committed to the idea that blogging will benefit your company, you'll need to follow these steps to make sure customers actually find you, read your blog and retain the information. Continue reading...