Everyone talks the mobile talk, but how many marketers are walking the walk: actually using the mobile web to reach potential customers? MarketingSherpa's new research illustrates that the majority of marketers surveyed (41%) aren't taking advantage of opportunities to advertise on mobile devices (smartphones, etc) at all. The majority that are using mobile to their advantage are optimizing their website for mobile viewers (34%). This is becoming more and more important for businesses big and small, as more internet users seek out information on the go.
If you're looking to get your website mobile optimized, bMobilized converts websites for free. There are also a host of paid services if you have a more complex project in mind.
You can read the original research and view a breakdown chart at MarketingSherpa.