Business & Tech
Do Mobile Searches Result in Calls to Businesses?
A new study indicates that mobile searchers do call businesses, and those calls are important.
Mobile advertising and e-commerce have boomed in the past years. Google AdWords has published a new study about mobile searchers calling and purchasing habits, with some great insights for small businesses who advertise on mobile, or are wondering how their appearance in search results affects their business.
The main findings are below, and the full article is here.
1) Click to call is important to customers across all verticals.
2) Consumers rely on calls for research and transacting.
3) Calls originating from the search results page are valuable for businesses.
4) The call button influences brand perception.
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