By: Albert Canosa
We love when customers first come through the door, curious and eager. We love it even more when they engage us, ask questions and show genuine interest in what we have to offer. And sure, it's nice when they decide to buy; however, it's even nicer when they decide to come back for more.
Effectively establishing a base of passionate, returning customers is one of the most difficult yet rewarding (in more ways than one) goals for a small business to achieve. In the face of big box stores with lower prices and seemingly unlimited marketing budgets, attracting a dedicated customer base in today's economy is no easy task. Having a rabid base of customers and fans is one of the strongest weapons in an SMB's arsenal and can ensure their long-term survival in a cutthroat economy.
While it's not easy, it can be done. Sometimes creating that passion requires businesses to give something back to the customers that give so much to them. There are steps just about any business can take to ramp up customer loyalty. Do you have a strategy in place? Continue reading...
Image courtesy of Jeanne Claire Maarbes / FreeDigitalPhotos.net
Get more local news delivered straight to your inbox. Sign up for free Patch newsletters and alerts.