Patch Small Business Blogger: Five Steps to Successful Email Marketing

In addition to attracting customers by sharing your news through SEO and social media, you should also connect with them directly. Email marketing is one of the most effective online marketing channels and is a great way of keeping in touch with both existing customers and new prospects. But how can you make sure your emails aren’t deleted in the slew of spam that bombards customers every day? It’s just like everything else in marketing: have a strategy! Here are five steps to a successful campaign, each with a set of rules for making them happen. Continue reading…