Patch Small Business Blogger: Turning "Likes" Into Customers

By: Steven Lubinski

When you first think of engaging on social media, you may think of looking at funny pictures of your friends, sharing a tidbit about your life, or watching the latest funny clip on YouTube. Indeed, using social media is a great way to stay connected with friends and family, but social media can also be used as an effective tool to nurture leads that convert into paying customers. In fact, according to the 2012 Social Media Marketing Industry Report, 58% of people using social media tools for over three years say social media has helped them improve their sales. Here are a few ways to use social media in order to convert your followers into paying customers. Continue reading...