Social Media Spotlight: MyClean

Back in the summer, we asked readers of Small Business Patch to share their greatest social media success story. Ashley Seigel, of MyClean, shared a great success story where a blog post about the rise of MyClean (and the bumps along the way!) went viral. We reached out to Ashley to explain a little bit more about the lessons they've learned at MyClean and their business strategy going forward. 

What was MyClean 's initial social media strategy? How has that strategy evolved as MyClean has grown?

As a start-up company, our initial goals were to immediately launch a Facebook, Twitter, and Pinterest account.   We wanted to make it as convenient as possible for consumers to discover us and at the same time for MyClean to share relevant content, quirky cleaning solutions and news about the company.

In April of 2013 one of our blog posts, “How We Bootstrapped a $20K Website into a $4M/Year Business”, was featured in various articles and websites such as Business Insider and Bloomberg, because it paints a colorful picture of our path to success as a growing startup in the maid service industry. This was a huge success from a social media standpoint.  The story immediately went viral and resulted in us getting 13,000+ page views, hundreds of retweets, 50 new customers and an interview on Bloomberg TV.

Since April, we have established more loyal followers and created a strong sense of two-way communication on our Twitter, Facebook, Instagram and Google+ accounts. We keep our fans engaged by keeping content relevant and relatable to our followers.  We’ve discovered that our clients like to hear and see success stories from other MyClean customers. We also noticed that posting personal accomplishments whether it be “Cleaner of the week,” company anniversaries or milestones we reached, is intriguing for our customers and allows them to share in our success.  This not only puts a face to the company but also allows our customers to continue to trust our brand.

Since we initially created our social media strategy we have set goals from a 3, 6 and ultimately 12 month plan so we stay on track and hit our target objectives. 

What kinds of promotions, coupons, or giveaways have you experimented with on social media? 

Recently we received amazing feedback on a Facebook contest we ran mid-September. We asked our followers to tell us why their cleaner should be selected “Cleaner of the Week.” Whoever received the most likes won a month’s worth of free cleaning! Within 1 day we received over 30 entries, all wonderful testimonies about how much they loved their cleaner and why they deserved to win cleaner of the week. This was a win-win for both MyClean and our followers. We were able to get a tremendous amount of wonderful feedback from our clients telling us how “fantastic,” “amazing,” reliable,” and “professional,” our cleaners were in exchange for a months worth of cleans with their favorite cleaner! Our MyClean Facebook page saw a surge of 30% in Facebook Likes, views and shares by the end of the day.   We have found this kind of testimonial from our real customers to be extraordinarily valuable.

What other marketing channels do you use apart from social media to get the word out about MyClean.com?

MyClean is always looking for opportunities to further brand ourselves whether it’s through networking events, donating to charities, or cross sponsorships with like-minded companies.  Recently MyClean worked with the Gothamist and Brooklyn Based and offered all of their readers a chance to win 2 Months of Maid Service from MyClean. This gave MyClean an opportunity to reach 60K people within our demographic who may never have been familiar with MyClean. We had a very positive return rate that booked with us and it offered wonderful brand recognition.

Where did you come up with the idea for the blog post detailing the rise of MyClean.com? How did you promote it?

We thought about how best to come up with a viral content strategy to increase our brand awareness, SEO, and direct traffic.  We had a unique story compared to most VC backed startups, and leveraged that into an entertaining read highlighting our accomplishments.  We promoted the blog on social media sites such as HackerNews and Reddit where people “upvoted it” and pushed it to the top of several forums.  This led to a huge traffic spike and a lot of additional tweeting.

As a business developer for MyClean.com, how do you see your role fitting into the overall goals of the company? 

I would call myself a Marketing Jedi or possibly a Master Juggler since I wear many hats as the Business Developer at MyClean! In essence I play a major role in creating opportunities for growth for MyClean through social media initiatives, networking events and building relationships with customers and partnerships with various businesses. My goal and ambition is to create a brand that is in demand.  Ultimately, When people think of cleaning their home and managing their clutter, MyClean will come to the top of their mind.

Special Offer for Patch users: Enter promo code patch25 to get $25 off the next service you book with MyClean! 

Learn more about MyClean by checking out their social media channels:

Google+

Twitter

Yelp

Pinterest

Facebook