HubSpot’s annual "State of Inbound Marketing Report" has plenty of great soundbytes to make even the staunchest skeptic a believer in inbound marketing. What is inbound marketing, you ask? Inbound marketing is any marketing tactic, be it blogging, social media, etc, that attracts your customers to you. The opposite of inbound marketing is outbound marketing: i.e. email, advertisements, direct mail, or other more “intrusive” forms of marketing.
Inbound marketing is time-consuming – customers will only come to you if you give them a reason to do so, be it through great content or great value – but HubSpot’s report shows both that there is great ROI in spending time on inbound marketing and that your competitors are probably already doing it.
Here are ten of the most compelling stats from HubSpot’s report:
1. 57% of companies who blog monthly have acquired a customer through this channel and 82% of companies who blog daily have acquired a customer!2. 60% of companies do some kind of inbound marketing.
3. 51% of the marketing agencies surveyed reported that they had positive ROI on inbound marketing.
4. 53% of CEOs/CMOs increased their inbound marketing budgets in 2013.
5. 52% of all marketers generated a lead from Facebook in 2013.
6. Only 27% of marketers bought an email list this year.
7. The average website conversion rate is 10%.
8. 20% of marketers say increasing total lead volume is their top priority this year.
9. Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound channels.
10. The average B2B cost per lead is $43 and the average B2C cost per lead is $15.
Read the full report here.