Are you dedicating the time to manage your business's Facebook page, but find that you're not being rewarded with "Likes?" Understanding what drives people to connect with a business or brand on social networks might help to make your social strategy more effective.
A recent survey by Syncapse found that people "like" a page for three main reasons: to support a brand, to receive regular updates and to get a coupon or discount. While brand support and loyalty may take time to develop, with a little planning, you can offer a coupon or discount almost instantly to help win over fans. Encourage your existing followers to share the coupon with their friends on the social network to maximize the reach our your campaign.
Read the full Syncapse report here.
Image courtesy of FrameAngel / FreeDigitalPhotos.net
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