18|8 Fine Men’s Salons to Introduce Northeast Nassau County to an Entirely New Grooming Experience

Local Entrepreneurial Married Couple Signs Agreement with 18|8 to Open Three Fine Men’s Salons in Nassau County; First to Open at Woodbury Common

WOODBURY, N.Y. – 18|8 Fine Men’s Salons will soon introduce a collection of affordable indulgences to men in Northeast Nassau County. 

The brand, renowned for its distinctive collection of upscale men’s services offered at moderate prices, announced today that it has signed a multi-unit franchise development agreement with Nassau County entrepreneurial couple Paul and Randi Tessitore to open three salons in the area. The Tessitores plan to open the first 18|8 Fine Men’s salon in Nassau County late-summer 2014 in the newly redesigned Woodbury Common at 8285 Jericho Turnpike. 

There are currently seven 18|8 Fine Men’s salons in Southern California and one in Albuquerque, N.M., with dozens of additional franchise units under development across the nation.

“We are upping the style game here in Nassau County and the transformed Woodbury Common is just the place for us to introduce the concept,” said Paul, who lives with Randi in Rockville Centre, N.Y. and spent 25 years working in corporate America, most recently with American Express managing business-to-business relationships with large multi-national clients. “There is nothing like 18|8 Fine Men’s Salons locally. When men walk into our stylish, modern facility, they will quickly realize this is not an ordinary hair salon, but a sanctuary – a retreat from the outside world. It is a one-of-a-kind place where men can feel comfortable enjoying our collection of premium services.”

Randi brings to 18|8 a strong background in marketing, having spent much of her professional career as an executive at a New York-based advertising agency. Jointly, the couple brandish complementary skill sets that will serve the growth of the 18|8 Fine Men’s Salons well in Nassau County. They also are active in the community, volunteering for locally-based organizations, including Autism Speaks and the Variety Child Learning Center.

The new 18|8 Fine Men’s Salons in the Woodbury will channel the essence of cool confidence directly to its discerning clientele. Leaving men looking their best – and feeling even better – 18|8 offers men the same transformative effect from which the name 18|8 comes. Team members at 18|8 are trained to take the time to learn about clients, their personalities and special needs, and then caters services to mirror their lifestyle choices.

At 18|8, men can relax in the brand’s signature lounge area before their grooming services, which range from cuts and styling (modern and classic) to straight edge hot lather shaves, facials, massages, scalp treatments and more. Customers may even purchase memberships that provide member perks such as complimentary clean-ups and other bonus grooming services.  

“Paul and Randi are a fantastic team and exactly the right entrepreneurs to grow the brand throughout Nassau County,” said Scott Griffiths, founder and CEO of 18|8 Fine Men’s Salons. “Their business acumen is outstanding. They both recognize that there is an unfilled niche locally and a strong demand for this salon brand.”

Griffiths, who launched 18|8 Fine Men’s Salons in 2002, has a track record of creating breakthrough brands. Given his company’s successes during the past decade, he recently began franchising 18|8, sharing the opportunity for driven entrepreneurs such as the Tessitores to become part of its growth. Griffiths is a recognized marketing and branding trendsetter who has created and built industry-leading companies across several sectors, including within the salon segment. He has cast his golden touch on the cruise industry with Crystal Cruises, the luxury communications industry with Vertu and the hair care industry, recently as the creator of the brand Mitch for Men from Paul Mitchell. 

About 18|8 Fine Men’s Salons

Claiming its name from the original formula for stainless steel, 18% chromium + 8% nickel added to steel, 18|8 Fine Men’s Salons offers its clients that same transformative effect – improving both look and performance. Since launching in 2002, 18|8 has established itself as the only men’s salon catering to a discerning clientele with an upscale suite of hair care and grooming services. To learn more about 18|8’s services, visit  HYPERLINK "http://www.eighteeneight.com" www.eighteeneight.com. For information on the 18|8 franchise opportunity, e-mail scott@eighteeneight.com, call (949) 290-6431, and visit  HYPERLINK "http://www.eighteeneight.com" www.eighteeneight.com, or  HYPERLINK "http://www.eighteeneightfranchise.com" www.eighteeneightfranchise.com.