"Publish and Promote Your Book" Conference Returns on June 27, 2015

The second annual “Publish and Promote Your Book” conference is drawing close. It will be held at Sarah Lawrence College in Bronxville on Saturday, June 27, 2015 from 8:30 a.m. to 4 p.m.

The conference’s morning program will have two panel discussions — one with literary agents participating and the other with editors as panelists. The afternoon program includes a digital publishing panel discussion and a panel discussing ways to promote a book and its author.

The conference registration cost of $325 includes a networking breakfast and lunch.

A “Pitch Prep Session” scheduled for Friday, June 26, 2015, at 7 p.m. is intended to help writers get ready to meet with literary agents or editors on Saturday. Registrants who attend the Pitch Prep Session will receive tips and guidelines approximately one week in advance to help them draft their pitches. The cost to attend on Friday is $75.

At the Pitch Prep Session, to be conducted by Cynthia Manson and Caitlin Alexander, the emphasis will be on one-on-one feedback to help refine each attendee’s pitch. What agents and editors look for will also be covered as well as how to turn a pitch into a query letter, and how to follow up requests to receive a manuscript.
To register for the conference on line go to: apply.slc.edu/register/publishpromote2015

The conference schedule:
8:30-9:00 a.m. Registration and networking breakfast
9:00-10:30 a.m. Interactive agents’ panel
10:30 a.m.-noon. Interactive editors’ panel
Noon-1:00 p.m. Lunch
1:00-2:30 p.m. Digital publishing panel discussion
2:30-3:45 p.m. Promoting your book and yourself through social media, PR, and marketing
3.45-4 p.m. End of day wrap up
4:00 to 6:00 p.m. Optional pitch sessions. A fee of $50 per pitch meeting applies.

Literary agents participating:

• Cynthia Manson, literary agent
• Stephanie Abou, literary agent, Lippincott Massie McQuilkin
• Kirsten Carleton, literary agent, Waxman Leavell Literary Agency
• Dan Conaway, literary agent, Writers House
• Kristyn Keene, literary agent, ICM Partners
• Brooks Sherman, literary agent, The Bent Agency
• Natanya Wheeler, literary agent, Nancy Yost Literary Agency

Authors, editors, instructors and other book industry authorities participating:

• Patricia Dunn, Director of Sarah Lawrence College’s The Writing Institute
• Marly Rusoff, president of Marly Rusoff & Associates, Inc.
• Caitlin Alexander, editor
• Stephanie Bowen, editor, Perigee Books at Penguin Random House
• Jennifer Brehl, editor, Harper Collins Publishers
• Kate Dresser, editor, Simon and Shuster
• Tessa McGovern, author and social media expert
• Maggie Crawford, strategic advisor, Open Road Media
• Ellen Green, author
• Randall Klein, editor, Diversion Books
• Tara Parsons, editorial director, fiction, Amazon Publishing
• Eileen Palma, author and social media expert
• Julie Schoerke, founder of JKS Communications
• Kristin Dwyer, Associate Director of Publicity, Gallery Books (Simon and Shuster)
• Diana Velasquez, online marketing manager, Simon and Shuster

For more information, call (914) 395-2205 or send an email to cce@sarahlawrence.edu.

Center for Continuing Education, The Writing Institute, Sarah Lawrence College, 1 Mead Way, Bronxville, NY 10708, 914-395-2205.