Neighbor News
Sea Grant's Summer #BEachSAFEly Campaign Receives National Award
Recent award for this COVID-19-inspired seasonal campaign, announced in the latest NY Coastlines e-newsletter, is second one this year
Stony Brook, NY, August 16, 2021 — Sea Grant's "#BEachSAFEly" campaign, now in its second season, is the recent recipient of a second "Public Awareness Campaign" Award.
This summer-long campaign, a partnership between New York Sea Grant and the New Jersey Sea Grant Consortium, has now received both a national and regional award (respectively from APEX, Awards for Publication Excellence, and the Fair Media Council) for providing both standard "ocean hazards" tips as well as general safety and health concerns related to the COVID-19 pandemic.
Expanding on last year's campaign, #BEachSAFEly 2021's visuals — postcards and a poster — are being made available to local beach venues and other community organizations. Throughout August Sea Grant is revealing slices from its new poster, "9 Tips to Help You #BEachSAFEly" on Instagram, where it will be completed by Wednesday, August 25th and will also then debut on Facebook as well as Twitter.
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Details on #BEachSAFEly and its recent award are featured in NYSG's Summer 2021 newsletter, NY Coastlines, out today. E-subscriptions can be made to receive this issue now at www.nyseagrant.org/nycoastlines.
Other highlights from the e-newsletter:
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(a) NYSG-funded investigators at Hofstra University have created a video game simulation to teach beachgoers the hazards of rip currents—narrow channels of fast-moving water that can challenge even skilled swimmers. Also, you're invited to participate in a survey and game to help us learn about people’s understanding of beach hazards.
(b) Three new extension specialists and a new communications specialist have joined in NYSG’s mission of "Bringing Science to the Shore" statewide.
(c) Harmful Algal Blooms (HABs) are a concern statewide, sometimes for different reasons and in varying degrees of severity. Learn more on the latest science, how you can spot HABs and what you can do to report it.
(c) A handful of partner, and national news items, including the National Oceanic and Atmospheric Administration (NOAA)'s revised its "active" outlook for the current Atlantic hurricane season, saying earlier this month that it shows no signs of slowing.
Since 1971, New York Sea Grant, a cooperative program of Cornell University and the State University of New York, has been one of 34 university-based programs under NOAA's National Sea Grant College Program. More at www.nyseagrant.org.
