French Tech Store Opens In Barneys New York Flagship

UPPER EAST SIDE, NY — French technology company Devialet has opened its fourth New York City retail location by setting up shop in Barneys New York's Madison Avenue flagship on the Upper East Side.

Devialet is located on the first floor mezzanine in the men’s store at the luxury department store, which is on Madison Avenue between East 60th and 61st streets, according to a press release. The 350-square-foot outpost will be selling the French company's acclaimed speakers and electronic accessories, according to a press release.

"Barneys New York has always been known for experimenting with the latest technologies, and Devialet is no exception," Daniella Vitale, CEO & president of Barneys New York, said in a statement. "We’re excited for our customers to experience the very best in audio technology at the new installation in our Madison Avenue flagship."

Among the items sold at Devialet's new outpost will be "Phantom" — a high-performance wireless speaker. The Phantom speaker comes in three configurations. There's the standard Phantom which sells for $1,690, Phantom Silver which sells for $2,390 and Phantom Gold which sells for $2,990, according to the French company's website.

Barneys New York will be Devialet's fourth New York City location. The company opened a flagship store in SoHo and has outposts in Grand Central Terminal and Columbus Circle.

"Barneys New York has converged fashion and tech to create an unrivaled retail experience, while also championing emerging designers," Quentin Sannié, co-founder and CEO of Devialet, said in a statement. "We are proud to bring Devialet to Barneys New York, which has been transforming what people wear, just as we’re revolutionizing what people hear."

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