Advantages that you can get by Adding Return Labels in the Packages before Shipping

There has been a lot of discussion in ecommerce community regarding the topic of product returns. It has been noted 53% of times that consumers would seem satisfied with an average online store’s return policy; and other people would expect for more leniency in other instances. Furthermore, about 91% of consumers think that whether or not they purchase an item from an online store depends upon the company’s return policy.

To keep track of product return rate and to implement the better return policy, you can use shipping software. The benefit of using this software is that you can compete with the big ecommerce player by implementing effective policies that would not only be beneficial for you but also for the customers. One of the options that you can consider is using the scan-based labels. You can add these labels along with the products packed in cardboard boxes that you send to the customers.

The scan-based return labels

If you want your customers to get a facility to return your product without printing a label or asking for it from you, you can include scan based return labels in the packages you send to the customers. One of the great benefits of using these labels is that you will bear the expense of package coming back to you only when it is dispatched by consumer. Simply including the label wouldn’t cost you anything. With that said, you can print as many labels as you want, because you will be charged for the ones that will get used.

Better customer experience

Better customer experience is everything that you need for better revenue. The factors such as convenient checkout, fast and inexpensive shipping, reduced order processing time and better communication are the ones that can surely help in improving the customers’ experience. Nevertheless, a better return policy is also the huge aspect that can improve customer experience. According to a report by UPS Pulse of the Online Shopper, about 34% of the total online customers expect the ecommerce store to add a return label with the package. By offering an easy choice to return the product, you can increase the chances of repeated purchases made by the customer.

Does the inclusion of return labels really increase product return rate?

Based on a local survey, any well performing business that deals only with the good quality products may have to deal with product returns only 1 time in a month. Thus, including the return labels wouldn’t really increase the number of returns, but it will definitely convey a message that you value your customers.

Although, It may be argued that adding a label would increase the number of returns but, in the end, it doesn’t mean that providing convenience guarantees the utilization of that convenience. Furthermore, a disliked product will come back to you no matter what; so why not make it easy for the customer?