The Evolution of Social Media: Where We've Been and Where We're Headed

Social media has come a long way — from chronological text feeds to AI-powered, video-first experiences. As the landscape keeps shifting, the platforms and creators that stay adaptable, transparent, and genuinely connected to their audiences will thrive.

Discussion will focus on:

• From simple connections to global platforms — Social media started to connect with friends and share updates. Early platforms like MySpace, Facebook, and Twitter laid the groundwork, turning personal profiles into powerful broadcasting tools.
• Video and algorithms took over — Short-form content exploded with TikTok, Reels, and YouTube Shorts, while algorithms and AI reshaped what we see, how we engage, and how brands reach their audiences.
• What's next is bigger than ever — AR, VR, AI-generated content, and decentralized networks are pushing social media into new territory, with authenticity and community leading the way forward.

Also, there will be some discussion on influencer relations and its importance.

PRESENTER INFO:

Hilary JM Topper, MPA, has written five books and numerous articles. She is an adjunct professor at both Hofstra and Fairleigh Dickinson Universities. An avid blogger and podcaster, Hilary was an early adopter of social media and the former founder of Social Media Association. You can follow her on Instagram at http://www.instagram.com/hilarytopper. Her website is http://www.hilarytopperauthor.com.