Marketing Pros Presented Top Tips in Building a Winning Website at Mineola, LI Agency

Marketing Pros Presented Top Tips in Building a Winning Website at Mineola, LI Agency

Pictured here: Speaker Ed Brennan of Wantagh Offered Tactics & Strategies in Layout Design

WANTAGH, NY– November 6, 2014 – Several area business owners and marketers were educated and inspired as professionals from Mineola-based public relations, marketing and digital services agency HLD Communications and parent company Didit conducted an informative presentation at their quarterly Coffee Connections seminar on October 9, 2014. Entitled “Building a Winning Website for 2015,” a panel of experts from the agency covered topics ranging from website design and layout, to website content and search engine optimization.

Executive Vice President / Chief Creative Officer Ed Brennan, of Wantagh, who served as the moderator of the seminar, provided professional counsel on the most effective tactics in website layout and design for a business or organization, and discussed the importance of mobile capabilities and the analysis of website data.

PR / Content Marketing Vice President Liz Burke, of Long Beach, offered direction and tips in writing content for a website platform. She also provided ways in which to maximize content, such as the tactic of repurposing press releases into authoritative blogs.

Search Marketing Group Account Director Eric Wiggins, of Port Jefferson Station, discussed the methods in utilizing paid search tactics to drive traffic to a website, while Social Media Director Ana Raynes, of Narragansett, Rhode Island, offered tips in enhancing content for organic search engine optimization.

Digital Services Director Hakan Sinar, of Commack, spoke to the advantages of using a Content Management System (CMS) to build a website and offered insight into the top CMS’s of today.

“At our Coffee Connections seminar, we looked at the website platform at every angle,” said Mr. Brennan. “Each member of the panel offered the most effective ways to utilize a website, as it related to his or her respective discipline. Our guests asked insightful questions and provided positive feedback, and we were glad to share our knowledge and expertise in this marketing area.”

About Didit

Didit is a full-service online and traditional advertising, marketing, and public relations firm. Ranked in the Inc. 500 as well as the Deloitte Technology Fast 50/500 in 2007, Didit has led the evolution of online marketing with its blend of technology, intelligence, and passion since 1996. Through its multi-disciplinary methodology and award-winning expertise in auctioned media management, Didit combines top-tier SEM & SEO management, expertise in CSE & Google PLA product feeds, and Social Media strategy to create a holistic and integrated online marketing mix. Didit’s new audience targeting technology, Google search campaigns can be “supercharged.” Highly sophisticated analytics, modeling, and best-of-breed technology produce unmatched results for more than 100 clients across all major verticals. Didit was co-founded by industry thought leader, SEMPO founding board member, and Didit Chairman Kevin Lee.

About HLD, A Didit Company
The largest communications agency on Long Island, HLD, is a full-service marketing, public relations and digital services firm headquartered in Mineola, New York. Strategically focused and creatively driven, the HLD team takes responsibility, ownership and action in applying every discipline of a well-integrated communications arsenal, including branding, advertising, public relations, digital communications, and social media services.