Community Corner

WATCH: Union Square Businesses Reflect On Coronavirus Crisis

From virtual yoga lessons, to feeding essential workers, a new video shows how a dozen business owners adapted during the pandemic.

From virtual yoga lessons, to feeding essential workers, a new video shows how a dozen business owners adapted during the pandemic.
From virtual yoga lessons, to feeding essential workers, a new video shows how a dozen business owners adapted during the pandemic. (Courtesy of Union Square Partnership.)

UNION SQUARE, MANHATTAN — When Shari Vilchez-Blatt decided to close her children's yoga studio in March because of the coronavirus pandemic, she spent the whole day worrying about her business.

But then, she had moment of clarity.

"I realized that worry doesn't serve me — and I got to work," Vilchez-Blatt said.

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Instead, Vilchez-Blatt began converting her Karma Kids Yoga business online, offering virtual free classes to parents and kids.

She is one of a dozen Union Square business owners who told stories of adapting during the coronavirus pandemic in a new video created by nonprofit Union Square Partnership.

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Restaurants like Boucherie, Chama Mama and Tarallucci e Vino shared stories of offering takeout and delivery, some for the first time, to stay afloat during the stay-at-home order or working to feed essential workers.

Tarallucci e Vino's owner Luca Di Pietro's nonprofit Feed the Frontlines NYC has delivered more than 121,000 meals from 25 restaurants across the city to healthcare and other frontline workers.

Other spots, like Karma Kids Yoga, were quick to move their exercise or performance classes online, including the Vineyard Theatre and 14th Street Y.

The way businesses are adapting can even still be found offline in the park, where Union Square Greenmarket is still up and running with added precautions.

"This is literally saving jobs and lives to be able to be here through this and feed New Yorkers," said Ethan Gallagher, of Martin's Pretzels, from his spot at the market. "[It] has been something special."

The video, called Union Square Together, was made as a tribute to the local businesses and institutions.

"We are in awe of everyone's contributions," the organization's Executive Director Jennifer Falk said. "...We know the past three months have not been easy and we wanted to create this small token of our appreciation to highlight how amazing the Union Square-14th Street community has been throughout this crisis."

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