Staying in touch for repeat and referral business – 3 Keys to Email Marketing Sponsored by SCORE Westchester - Free

Email is the most cost-effective, targeted, trackable, and
efficient way to build and maintain relationships in all types of business and organizations. This session will teach you some of the critical elements in mastering email marketing communications.

In this Workshop, we will cover:

In this training session, we will focus on the following important topics:

1. What is permission-based email marketing and list building
2. How to decide on the best format, content, and frequency of email marketing for your organization
3. Writing good subject lines and content - getting readers to take action
4. Building good contact lists and how to do that
5. Tracking results and what to do with this valuable information
6. How email marketing and social media work together to achieve your goals

This is an informal, educational session, so bring your questions!

This is an introductory-level workshop on email marketing.

This Workshop is Ideal for:

Is email marketing right for you? This workshop is designed for anyone new to email marketing (or new to Constant Contact), who wants to learn how to better use email marketing to increase their marketing reach and distribution.

Presented by Constant Contact