Free Cone Day: Ben & Jerry's At The Movies

WHITE PLAINS, NY — National Amusements, Inc., which operates City Center 15 Cinema de Lux in White Plains and Showcase Cinema de Lux Ridge Hill in Yonkers, announced today that for the first time it will participate in Ben & Jerry’s Free Cone Day.

From noon to 8 p.m. Tuesday, April 4, movie-goers in White Plains and Yonkers-Ridge Hill are invited to visit the Ben & Jerry’s counter to receive a free ice cream cone. The offer is even sweeter since Free Cone Day falls on Bargain Tuesday, when general admission price is reduced to $8.50 per ticket.

"We are delighted to be participating in Free Cone Day for the first year ever and are proud to be Ben & Jerry’s largest operator,” said Mark Malinowski, vice president of global marketing for National Amusements. “As a progressive business, we share many values with Ben & Jerry's, including their commitment to showing appreciation to loyal customers.”

Ben & Jerry’s has been a strong advocate of such social causes as marriage equality, racial equity, climate justice, and ensuring that their ice cream is made the best way possible which includes sourcing Fairtrade and non-GMO ingredients. For the past 38 years, Ben & Jerry’s has used Free Cone Day to thank customers for their loyalty and support and as a reminder that giving back to the community is just as sweet as free ice cream.

For movie showtimes, tickets, and more information about Showcase Cinemas, please visit www.showcasecinemas.com.

For more information about Free Cone Day, go here.

Photo credit: Submitted.