Heineken to Provide Safe Rides Home After New Years Celebration

WHITE PLAINS, NY — For the 13th year in a row, Heineken USA, which is headquartered in White Plains, will partner with the city and the White Plains Business Improvement District to provide transportation to people attending the New Year’s Eve celebration.

“New Year. Safe Ride” is for Westchester County residents, 21 and over, who need a safe and free ride home after the festivities.

The Safe Rides transportation stand will be on the corner of East Post Road and Mamaroneck Avenue between 11 p.m. Saturday, Dec. 31 and 3 a.m. Sunday, Jan. 1.

Organizers said there will be a fleet of 30 cars, including at least one that is handicap accessible, to give complimentary rides home to people from downtown White Plains to anywhere in Westchester County.

Tara Rush, senior vice president and chief corporate relations officer at Heineken USA, said the company was happy to provide the program.

“HEINEKEN USA is honored to call White Plains our home,” she said. “As a family owned business, we are dedicated to protecting our home. The safety of our city, and the communities in which we live, work and play, is a priority during the holiday season and throughout the year.”

The 17th annual White Plains New Year’s Eve Spectacular is hosted by The White Plains Business Improvement District and the City of White Plains. The celebration will begin at 10 p.m. on Dec. 31 at Main Street and Court Street. There will be a DJ and live music from Larger than Life, a group of versatile and nationally recognized performers. They feature "The Ultimate Boyband Tribute," singing hits from The Jackson 5, The Beatles, The Temptations, Four Seasons, Backstreet Boys, NSYNC and many more. Revelers will have the opportunity to ring in 2017 with a ball drop, confetti and a dazzling firework display at midnight.