HEINEKEN USA Names Amy Palladino Sr. Dir. of Corporate Communications

Old Greenwich resident Amy Palladino was recently hired as the Senior Director of Corporate Communications by HEINEKEN USA, the company announced.

In her role, Palladino reports to Tara Rush, SVP and Chief Corporate Relations officer, and joins the HEINEKEN USA management team. She will be located at HEINEKEN USA’s headquarters in White Plains.

Managing three people, Palladino will oversee day-to-day corporate communications, consumer marketing engagements and special projects for corporate and brand public relations, employee and distributor engagement, consumer response, and crisis communications.

Amy joins HEINEKEN USA from Emanate, a midsize public relations agency, where she most recently served as director in the New York office. In this role, she served as the North America Market Lead for Philips, the agency’s largest global client, managing its brand and reputation in North America. She also managed the day-to-day corporate reputation and consumer marketing engagements for HEINEKEN USA, Hilton Garden Inn, Philips Corporate and Philips Lighting accounts.

She joined Emanate from sister agency Ketchum, where she led integrated planning for IKEA, Kodak, Best Buy and Philips. Prior to joining Ketchum, Amy worked at GCI Group (now Cohn & Wolfe), Teach For America and Hill & Knowlton.

Photo: Amy Palladino. Photo credit: Contributed