HEINEKEN USA Promotes Tara Rush to Senior VP of Corporate Relations

HEINEKEN USA has promoted Tara Rush to senior vice president of corporate relations (CR), effective immediately, the company announced.

In her new role, Rush, a Wilton, Conn. resident, reports to the Company’s President and CEO, Dolf van den Brink, and joins the HEINEKEN USA management team.

“Tara is a dynamic leader who has elevated the CR function within our business,” said van den Brink in a statement. “Her passion for HEINEKEN USA’s purpose and emphasis on fostering strong cross-functional relationships throughout our organization make her the right choice to lead the CR function during this time of extraordinary growth across our portfolio.”

Rush has been serving as the interim CR leader since March, advancing the broader CR agenda while the company conducted an internal and external search to fill the position. Rush joined HEINEKEN USA in 2013 as senior director of corporate communications. In this role, she led corporate and brand public relations, employee and distributor engagement, crisis communications, reputation management, corporate events, philanthropy, and consumer affairs.

Tara joined HEINEKEN from Emanate, a midsize public relations agency. Tara opened Emanate’s Los Angeles office in 2007 and, after building her team, led consumer-marketing and social-relevance campaigns for a number of leading CPG and travel clients. Prior to Emanate, Tara led public relations at Mars, Inc. and held roles in the consumer marketing practices at Ketchum, Edelman and Weber Shandwick in New York.

About HEINEKEN USA

HEINEKEN USA Inc., the nation’s leading upscale beer importer, is a subsidiary of Heineken International BV, the world’s most international brewer. European brands imported into the U.S. include Heineken, the world’s most international beer brand, Strongbow Hard Apple Ciders, Desperados, Amstel Light and Newcastle Brown Ale. HEINEKEN USA also imports the Dos Equis Franchise, Tecate Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com

Photo: Tara Rush. Photo credit: Contributed