LEGOLAND Discovery Center Westchester Hosts Summer #LDCWSelfie Challenge

It’s summer. It’s hot. What better place to be than indoors, keeping cool and having fun? LEGOLAND® Discovery Center Westchester, the ultimate indoor LEGO® playground, is celebrating summer with the #LDCWSelfie Challenge. Through the month of July, visitors are invited to snap a summer selfie for a chance to win a Family 4 Pack of Annual Passes.

To enter the #LDCWSelfie Challenge, visitors are asked to take a creative, “bricktastic” selfie next to something in LEGOLAND Discovery Center Westchester that represents their love for LEGO. Participants must follow @LDCWestchester on Facebook, Twitter and Instagram and share their selfie using hashtag #LDCWSelfie.

The deadline for entry is Saturday, July 30, 2016. A winner will be announced on Facebook, Twitter and Instagram on Monday, August 1, 2016. Current Annual Pass members can use the winning prize when their current membership expires.

Located at Westchester’s Ridge Hill in Yonkers, LEGOLAND Discovery Center Westchester stimulates young minds to imagine, discover and create. Ideal for children aged 3-10 years, the 32,300 square-foot attraction offers a wide range of educational and interactive elements. Visitors can see New York's top landmarks made out of LEGO bricks, learn secrets from the Master Model Builder, experience the attraction’s indoor soft play, score big on two LEGO rides, and enjoy a 4D LEGO Movie.

Benefits of the Annual Pass include unlimited entry to the attraction for 12 months, a subscription to the LEGO® Club magazine, and an invitation to sneak preview event days throughout the year. Annual Pass holders also receive 10% off purchases in the Retail Shop, a 20% discount on food and beverages in the café, and a 10% discount on birthday parties.

LEGOLAND Discovery Center Westchester is located at 39 Fitzgerald Street in Yonkers, NY. They can be reached at 866-243-0770 or by visiting www.LEGOLANDDiscoveryCenter.com. For the latest news and updates, follow @LDCWestchester on Facebook, Twitter and Instagram.

About LEGOLAND® Discovery Center Westchester
LEGOLAND Discovery Center Westchester is a 32,300 square-foot indoor attraction featuring millions of LEGO bricks. Its range of educational and interactive elements appeal to a wide range of ages, with a focus on children ages 3-10. The attraction features classes led by Model Builders to engage the minds of its young visitors, two LEGO rides, a new 4D LEGO Movie, special birthday party rooms and MINILAND — the venue’s signature re-creation of landmark locations and buildings throughout Westchester County and New York City, made entirely out of LEGO bricks.

About Merlin Entertainments
MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment. Europe's Number 1 and the world's second-largest visitor attraction operator, Merlin now operates 111 attractions, 12 hotels/4 holiday villages in 23 countries and across 4 continents. The company aims to deliver memorable and rewarding experiences to its almost 63 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and estimated 26,000 employees (peak season).

Among Merlin's attractions are - SEA LIFE, Madame Tussauds, LEGOLAND, DreamWorks Tours SHREK's Adventure, The London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK Resort, Blackpool Tower, Heide Park Resort, Sydney Tower Eye and SKYWALK. All brands which are distinctive, challenging and innovative and which have great potential for growth in the future. Visit www.merlinentertainments.biz for more information.

About The LEGO Group
The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world's leading manufacturers of play materials for children. The company is committed to the development of children's creative and imaginative abilities through its products, which can be purchased in more than 130 countries. Visit www.LEGO.com for more information.

LEGO, the LEGO logo, the minifigure and the brick and knob configuration are trademarks of The LEGO Group. ©2016 The LEGO Group. Used with permission. All rights reserved.