NOBULL To Sell Athletic Wear At The Westchester

WHITE PLAINS, NY — The shopping selections at The Westchester mall in White Plains have expanded with the opening of NOBULL, a digital-first athletic brand. The addition is part of The Westchester's commitment to supporting digitally native brands and bringing their products to the mall's customers.

Zachary Beloff, national director of business development for Simon which manages the mall, said he was thrilled to team up with NOBULL at The Westchester.

"We are confident that the athletic brand will be an incredible addition to the already robust collection of digital-first brands at The Westchester including Peloton, Hope and Henry, Casper, Bonobos, unTUCKIT and Shinola," he said.

NOBULL is a training brand creating footwear, apparel and accessories "for people who work hard and don’t believe in excuses," according to a spokeswoman. Founded in 2015 by former Reebok executives, NOBULL is popular among professional athletes and everyday gym-goers alike. The nearly 2,000 square-foot store will feature a selection of footwear and apparel for men and women.

"At NOBULL, expansion of our market footprint is a huge part of further growing our brand and community," said Marcus Wilson co-founder of NOBULL. "Simon's offering at The Westchester is a great way to do so."

The NOBULL store will feature Audible spoken word entertainment, which complements athletics and training. NOBULL shoppers will have access to a 30-day free trial of Audible, including two free Audible Originals.

Find and “Like” Hudson Valley Patches' Facebook Pages.