Health & Fitness
Sleaze Free Selling
Do your customer's see you as the sleazy salesperson? Listen to this interview and you may be surprised how your sales pitch sounds, but we can help you fix it.
I am going to admit to you right now, that I don’t particularly like sales. Now I love talking to people who need my help and I love to share the numerous ideas that pop into my head of how I can make their lives more prosperous, but sales as a part of building my business can leave me filled with dread. And I know that I’m not alone. Many people fear pitching their products or services to total strangers because so many of us have a built in aversion to salesmen.
Another part of the unseen process is the psychological aspect of sales, which you can get a better handle on if you read Robert Cialdini’s book Influence. When we accept help from someone, we feel indebted to him or her. So the long-standing sales greeting of “How can I help you?” if answered, means you are now in debt to someone you may not want to give that level of power to. As I said, that’s within the psychology of sales.
If you couple a learned response that tells you salesmen are sleazy or not to be trusted because they want to sell you something you may not need or want with the psychology of influence that you give another human being when you let them help you…you have an equation that says sales equals icky. Sales can become difficult to approach and achieve successfully in your business.
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That's why I interviewed Julia Kline, author of The Entrepreneur’s Guide to Sleaze-Free Selling on the ACT LOCAL Marketing for Small Business Podcast. Listen to her great lessons in sleaze-free selling and apply them to your sales process. I guarantee it's an interview worth hearing.
http://actlocalmarketing.com/sales-tips-and-selling-techniques/
