White Plains Small Business Spotlight: VINO 100

WHITE PLAINS, NY - Our Small Business Spotlight shines a light on local businesses we may not know that well.

• Business: VINO 100
• Owner: Stuart Levine
• Website: www.vino100wp.com
• Address: 171 Mamaroneck Ave. White Plains, NY 10601

1. How did you come up with the name? We started as a franchise so we use their name. However, we run the store as an independent operation.

2. Why start a business in this town? We opened in 2005 right during the building spree downtown. We saw a need for a fine wine shop for all the new residents downtown as well as the residents in the surrounding neighborhoods.

3. What business are you in? Selling wine and spirits.

4. What's the most difficult challenge you've faced as a business owner? Being located downtown we have parking issues. Luckily we are located on a municipal parking lot. But still many feel that driving downtown is a hassle.

5. What's been your proudest achievement since opening? In 2014 we moved to a larger, brighter space on Mamaroneck Avenue from around the corner on the side street. This gave us much more visibility and increased our business.

6. How does your business give back to the community? Aside from donations for charity events we have been known for our giveback wine tastings where we give back a portion of proceeds to charitable organizations. Just a few over the years have been the Huntington Disease Foundation, Gilda’s Club of Westchester and the Child Care Council of Westchester We also work closely with organizations such as the Women’s Club of White Plains and support their causes.

Photo caption: VINO 100. Photo credit: Submitted.